Hey, I’m Sofia.
I eat curiously.
My journalism career ignited while staring into the unblinking eyes of a decapitated goat.
At the time I was 19 years old in Marrakesh’s Djema El Fna night market. To me, it was a real-life version of Aladdin’s Agrahbah. I floated past vendors charming puff adders with pipes, but what hypnotised me the most were the fruit-studded mountains of couscous, spice pyramids and murky snail soup. Never had I felt so far from home, or more myself. Suddenly, I saw the world through saffron-tinted glasses. I was awake.
I did what I always do when I’m inspired; I wrote. Those words resonated with friends and family who subsequently booked trips to Marrakesh, if not to eat goat’s head, then at least to soak up the atmosphere. This was well before influencers or even Instagram existed, but I often think back to that moment. Sharing a story and the emotion led to action. It felt meaningful, and I I knew I wanted to do it for the rest of my life.
Back home in Melbourne I switched to studying journalism. I became a published food and travel journalist before I graduated, after which I spent the next decade freelancing (and still do). But the kinds of stories I wanted to share were not deemed appropriate (read: too off-beat, not “newsworthy” enough, lacking celebrity chefs, etc.), so I started working on Seasoned Traveller. When COVID hit and freelance budgets were slashed, I had the freedom to launch the Seasoned Traveller newsletter. The website went live in March 2021. And here we are.